Why Greg and Jenny Mairs Retired to Inspire on YouTube

Greg and Jenny Mairs, once prominent figures on the professional badminton circuit, shocked many fans and fellow athletes when they announced their retirement — not due to injury or burnout, but to pursue a new calling: building a YouTube channel dedicated to badminton. As accomplished mixed doubles partners representing England, they had spent years competing at the international level, honing their skills and building a deep understanding of the game. But while many athletes transition into coaching or commentary, Greg and Jenny saw an opportunity to reach millions across the world through digital media. Their channel, Badminton Insight, started modestly but quickly grew in popularity thanks to its unique blend of high-quality tutorials, honest gear reviews, tactical breakdowns, and insightful tips from their own playing careers. They weren't just teaching drills — they were offering real insight, the kind only experienced professionals could give, delivered in a way that felt personal, clear, and fun.

What sets Greg and Jenny apart is their genuine mission to grow the sport beyond its traditional boundaries. They realized that while badminton is loved by millions, especially in Asia and Europe, there was a major gap in accessible, top-tier content for players wanting to improve. Rather than keep their knowledge confined to a training hall or elite team environment, they chose to democratize it — giving anyone, anywhere, a chance to learn from their expertise. Through Badminton Insight, they’ve created a global community where players of all skill levels feel seen, supported, and inspired. Their approachable teaching style, professional-level detail, and consistent posting schedule have made them not just content creators, but ambassadors for the sport. Retiring from competition didn’t mean walking away from badminton — in many ways, it meant stepping into an even more influential role. Greg and Jenny’s journey proves that with passion and purpose, athletes can redefine what success looks like and help shape the future of their sport for the better.